Kong Brothers Enterprise Sdn Bhd
How It All Started
It all started with a simple idea: For every Malaysian to walk comfortably in a pair of quality shoes at an affordable price.
Head quartered in Seri Kembangan, Selangor, Kong Brothers Serdang Shoes City first debut its journey on 1980 as a footwear manufacturer, focused on producing local made high quality footwears for the Malaysian market. Mr. Kong has a strong knack for craftmanship and is particular about shoe details and quality. To him, the key to achieving success lies in the ability to deliver shoes with great quality at an affordable price for every household. ‘Comfort is our top priority’, said Mr. Kong. Without comfort, customers are not likely to return for another purchase.
Meet Our Founder
Led by our founder Mr. Kong Kwai Meng, Kong Brothers Group has been well established in Malaysia since 1980. Mr. Kong Kwai Meng rose from humble beginning as an apprentice shoemaker when he was 14 years old all the way to establishing his own shoe empire – the Kong Brothers Serdang Shoes City in Serdang, Seri Kembangan, further received award from Malaysia Book of Records recognised as the largest shoes showroom in Malaysia.
Having been in the footwear industry for more than 40 years, it has always been Mr Kong’s vision to have Kong Brothers’s shoes as the most preferred local shoe brands for Malaysian. From shoe manufacturing factory, to setting foot in retail and eventually e-commerce platforms, the exquisite shoemaker Mr. Kong has proven that his ultimate vision has turned Kong Brothers Group into one of the most impactful leaders in Malaysia’s footwear industry and continue to influence the local footwear industry with its outstanding achievements.
Largest Shoe Show Room In Malaysia
Quality was a luxury back in the 70s when sophisticated shoes were primarily imported from European market. Comfortable shoes with refined quality were limited in the local. Mr. Kong noticed the opportunity and was keen to fill the market gap by producing quality footwears that appeal to local markets with focus on fashionable design and accessibility. A crucial decision was made to scale up business expansion through partnering with local shoe stores. This was when the company’s growth began to accelerate.
The following strategic expansions such as adding in new subsidiary brands and extension on market coverage to wholesale and retail sector had skyrocketed the growth of Kong Brothers Serdang Shoes City and made it a popular brand choice for many in Malaysia. The great success was further strengthened by the pivotal move to e-commerce platforms: Zalora, Shopee & Lazada to accommodate the emerging online shopping behaviours and preference from target prospects and customers.